Turning the Tide Against Plastic
The United Nations Environmental Programme launched the Clean Seas campaign with the aim of engaging governments, the general public, civil society and the private sector in the fight against marine plastic pollution. The campaign had many parts, but it started with an interactive dome in New York City which later travelled to Nairobi, Kenya. Thousands of people including delegates from around the world visited the dome and pledged to fight pollution in the ocean. The dome featured an VR experience by the Lonely Whale Foundation and Dell where participants could witness what ocean life experiences as a result of our pollution. Celebrities like Ellie Goulding and Adrian Grenier promoted the campaign and served as UNEP goodwill ambassadors.

The UNEP also partnered with the Volvo Ocean Race where a team raced the Clean Seas sailing yacht to some of the most remote regions of the world spreading the message, educating young sailors and conducting scientific research on microplastics.

Clean Seas Campaign Website

Volvo Ocean Race Video

Clean Seas Campaign Launch Video

Branding, Graphic design, Event Production

The Public Society

Josiah Werning, Beau Outteridge, Richard Edwards, James Blake

As a part of the identity team, I helped design the CleanSeas logo (including several options, the runner up version and the final version). The logo embodies both the subject of marine plastic and the metaphor about our ability to turn change the course of ocean pollution. Our logo features a wave that is formed by gathering dots in different shades and density. The dots are a representation of microplastics, the most prevalent plastic debris found in the sea. The negative space within the wave mark illustrates a plastic bottle, the most universally recognized representation of plastic waste.

Runner Up

Final Identity

Typography & Color

Behind the Scenes