Style is Substance and Vice Versa
For the past 18 years, DJ Self Help has brought his eclectic take on party music to countless venues from NYC to LA (and every major city in between). He mixes nearly every genre of dance music, blending bold sounds into a distinct melodic style.

Art Direction, Brand Design, Graphic Design

Self Help’s logo was designed with flexiblity, animation and ease of reproduction in mind. Our collaboration resulted in a cheeky take on two cubes (representing turn tables) viewed from below. Using the sides of the cube and sharing the letters “E” and “L”, your eye playfully moves up and down to read the words hidden in plain sight.